May 13, 2025

BTS: Shooting a National Ad for Spectrum Business

In a sun-drenched studio tucked into Dallas’s vibrant design district, fragrance becomes more than just aroma—it becomes memory. This is the heartbeat of Malibu Apothecary, a luxury clean fragrance company crafting custom candles and signature scents inspired by coasts around the world.

This spring, our founder Claire Ellis and the brand’s transportive fragrance philosophy were celebrated in a national Spectrum Business commercial, highlighting how high-speed connectivity fuels the emotional, sensory experiences we bring to life—one scent at a time.

From California Shores to Global Stores

At Malibu Apothecary, scent isn’t simply created—it’s curated from moments. Inspired by Claire’s memories from Malibu to Montauk, Kenya to the Côte d'Azur, every candle and custom perfume tells a story.

But behind every evocative blend of red currant, coconut milk, or jasmine is the digital infrastructure that brings these creations to life. Our partnership with Spectrum empowers us to reach clients across continents in real time—whether we’re designing a signature hotel scent, guiding a virtual perfumery class, or reconnecting a bride with the fragrance from her wedding day.

“We use Spectrum to create an immersive experience for customers around the world, touching on all of our senses,” Claire explains. “From Spotify playlists to scent machine programming, technology allows us to build personalized journeys.” ¹

Connecting Craftsmanship with Technology

Clean fragrance may be at the heart of Malibu Apothecary, but innovation is in our DNA. With Spectrum’s reliable internet and cloud solutions, we’re able to:

Store and retrieve thousands of custom scent formulas for clients instantly
Use virtual scent consultations to co-create fragrance memories with customers abroad
Wirelessly link to commercial aroma diffusers across hotel properties
Integrate playlists and mood boards into retail and workshop experiences
Employ drones for coastal photography that inspires future fragrances

It’s a synergy of art and access—a new way to imagine scent in the digital age.

The Business of Feeling Something

Whether designing a signature fragrance for a luxury resort or bottling the scent of someone’s grandmother, Malibu Apothecary transforms fleeting feelings into permanent presence. With all-natural coconut and soy wax, phthalate-free fragrances, and sustainable small-batch production, our commitment to wellness and transparency sets us apart.

Spectrum Business ensures that the creative flow never stops. It’s about more than connection—it’s about the ability to show up, inspired, for every customer, no matter where they are.

Scent That Stays With You

From our Dallas candle classes to our bespoke scent kiosks and global commercial scenting services, Malibu Apothecary is honored to be recognized not only for our artistry but for the way we integrate scent, story, and smart solutions.

As Spectrum Business shared in their commercial, we’re proof that luxury craftsmanship and cutting-edge technology can co-exist beautifully—and when they do, the result is unforgettable.