Signature Scenting Your Development

Commercial Scenting Strategy: The Future of Luxury Residential Living 

At Malibu Apothecary, we specialize in crafting custom scenting solutions for luxury residences, hotels, and commercial properties, transforming spaces into immersive sensory experiences. Our scenting technology seamlessly integrates into properties, enhancing ambiance, brand identity, and the overall guest experience.

Malibu Apothecary x 3111 Sunset Collaboration

At 3111 Sunset, luxury isn’t just seen—it’s felt, breathed in, and experienced through every sense. Nestled along Lake Grapevine, this sixteen-story residence is an escape into timeless architecture, breathtaking lake views, and premium amenities - including luxury scenting.

To elevate this experience, Malibu Apothecary collaborated with Realty Capital Residential to craft a custom signature scent—a fragrance that defines the essence of this waterfront retreat. Our strategic approach involved not only crafting a bespoke fragrance but also designing a comprehensive scenting strategy that enhances the 3111 Sunset brand and leaves memorable first impressions for visitors and residents.

Utilizing our Bluetooth-connected ScentSolution machines, we integrated scent diffusion directly into the HVAC system, optimizing for time of day and scenting concentration to ensure an immersive and consistent experience.

Beyond the air scenting strategy, we expanded the brand experience by introducing custom-branded candles that allow residents to bring the signature scent into their private spaces. These candles were gifted to residents as part of the luxurious welcome experience. To further drive home this scented branding experience, we created a signature cocktail inspired by the fragrance notes and curated a playlist that evokes the sophisticated lakeside lifestyle. We are bringing the senses to life with planned future resident events, including candle-making workshops and mixology classes, where residents can engage with the scent in a more personalized and interactive way.

Crafting a Fragrance That Embodies Lakeside Elegance

The journey to create a fragrance for 3111 Sunset was one of balance—blending nature’s serenity with the refinement of modern luxury. The result? A carefully curated scent that welcomes residents the moment they step into the building’s common spaces.

Fragrance Notes of 3111 Sunset

• Top Notes: Rose + Pepper

• Heart Notes: Mimosa Flower + Almond + Vetiver + Cedar

• Base Notes: Musk + Sandalwood + Coumarin + Oud + Labdanum

This harmonious blend evokes the freshness of lakeside breezes, the warmth of golden sunsets, and the depth of sophistication that defines the 3111 Sunset lifestyle. Diffused throughout the property using our ScentSolutions, the fragrance transforms the atmosphere into a welcoming and luxurious haven.

Seamless Integration with Advanced Scenting Technology

For 3111 Sunset, we installed our ScentSolution Pro, which provides coverage up to 600 sq. ft. in intimate gathering areas like the Sky Bar, delivering a refined and welcoming atmosphere. Throughout larger common spaces, including the lobby and activity center, we implemented the ScentSolution Max, designed to scent areas up to 6,000 sq. ft., ensuring a consistently elegant experience. In the fitness rooms, we incorporated a special odor-eliminating fragrance, keeping the environment fresh and inviting for residents.

Extending the Scent Experience with Custom-Branded Candles

Scent has the power to create lasting memories, which is why we extended this olfactory experience beyond the common spaces. Custom-branded 3111 Sunset candles were created to bring this signature fragrance into residents' personal spaces. These elegant candles make for perfect gifts—whether as a welcome present for new homeowners or a special keepsake for those who want to take the essence of 3111 Sunset with them.

A Signature Cocktail Inspired by the Fragrance

Luxury is all about immersive experiences, and what better way to invoke the sense than through taste? Inspired by the scent’s rich, layered notes, we crafted a signature cocktail that mirrors its unique character.

Imagine sipping a drink infused with the floral brightness of mimosa, the subtle spice of pepper, and the warmth of almond and cedar—a perfect blend of refreshing and indulgent flavors that reflect the elegance of the residence.

The Soundtrack of a Waterfront Lifestyle

 

To complete the sensory experience, we curated a 3111 Sunset Playlist—a soundscape that captures the rhythm of lakeside luxury. Each song is carefully selected to evoke the feeling of unwinding on your balcony overlooking the water, with a “Sunset Spritz” in hand, with the soft glow of candlelight setting the mood.

An Unforgettable Sensory Journey

From commercial scenting and custom-branded candles to signature cocktails and a tailored playlist, Malibu Apothecary helps developers to curate and drive immersive luxury experiences. The sensory elements of 3111 Sunset weave together to create a multi-dimensional experience that defines this premier residence.Our curated nontoxic scenting allows 3111 Sunset to elevate resident and prospect experiences and set this exclusive community apart with a captivating olfactory ambiance that feels like home.

Elevate the sensory experience of your luxury residence, hotel, or commercial property with Malibu Apothecary's bespoke scenting services. Contact us today to create a signature fragrance that embodies your brand's essence.